Google and Bing recently sat down for an Q & A session about SEO and where it’s going. Some very interesting things were revealed in that conversation.
For the first time it was mentioned that over optimized websites will get penalties.
Over Optimization Penalties now seem to include:
1. Pure White Hat On Page Optimization
Unless you are a rediculous student of White Hat On Page Optimization though, I wouldn’t worry too much about that. Most likely it will be targeting people who have too many optimized images, h1 tags, keywords etc…
This really isn’t a new idea, it’s just the first time they have admitted they do it. Google loves having plausible deniability after all.
2. Non Authoritative Websites That Have WAY More Backlinks Then Their competition
Based on what I heard it seems that sites which stick out like a sore thumb in terms of backlinks may be penalized too. In other words if all of your competition has 100 backlinks or less pointing to them and you have 2,000 but you aren’t an “authority site” you may find yourself in hot water.
Of course the more you grow your content, the more authoritative you become and the safer you typically get as well. So keep on building high quality content!
The Social Media Inclusion
It was also said that Social Media is taking a stronger roll in search rankings. This is another expected move as Google has been forcing their “Google Plus” down all of our throats for quite some time.
This is not currently going to be (and I doubt it will ever be) the backbone of SEO, however it does emphasize the importance of building social relationships on sites like Facebook, Twitter and of course Google Plus. By the way you can connect with me on each of those links
Having your content continuously shared by REAL people (not robots) will indeed help you improve your rankings.
Why Is Google Doing This?
They say it is to give Mom and Pop websites more power because a lot of them have great content but cannot afford an SEO Expert to “optimize” them so they get lost in the shuffle. Therefore, it will provide the users with a better, more rich experience.
I’m sure that is partly true but Google is doing a lot of other things I will cover in a future post which seemed aimed at making searches much more random to a large degree.
My gut feeling is that while trying to improve their algorithms they are also making things a bit more random to encourage more people to spend money on PPC to help cover the billions of dollars they have cost themselves over the last couple years by continuously weakening sites that used their Adsense as well as placing continuously tighter restrictions on PPC Advertisers themselves.
Many of the stock holders are up in arms as every change made for quite some time now has lowered their profits. At some point, this has to be rectified. Is that time coming now?
You can listen to the full audio for yourself here if you are interested.
Do you have any thoughts on these changes? Let me here them in the comments!
Stay Positive, Stay Focused!