Network Marketing Strategy
A solid Network Marketing Strategy is one of the most important things you can develop to take your MLM business to the next level, and thanks to the explosion of the internet, developing the right network marketing strategy can be an absolute gold mine!
97% of all people who join network marketing will never make more than $500 in their lifetime and this is in large part due to the majority of people being taught the wrong strategies and/or tactics.
Before I tell you what does work though, I want to make sure that we are clear on the difference between a “tactic” and a “strategy” so you can really understand why some people are succeeding in network marketing, while others fail.
A strategy is an overall blueprint for success. When you build a puzzle, you start with the border pieces because you have to visualize the overall design, the “big picture” before you can implement the smaller pieces with any success.
…you have to visualize the overall design, the “big picture” before you can implement the smaller pieces with any success.
Tactics are like the pieces in the middle. They are what makes the puzzle complete, but if you are trying to start building your puzzle from the inside out, chances are pretty high that you are never going to finish.
You simply have to be able to see the whole picture.
Traditional and “old school” network marketing teaches tactics instead of strategy, and it goes something like this.
- The Friends and Family List
Make a “friends and family list” and pester them until they are sick of you. Or maybe they buy-in to what you are doing but they don’t make any money themselves. How do you think they feel when they know you made money off of them, but you weren’t able to give them a duplicable strategy they could make money off of?
- The Old Friends and Acquaintances List
Then you reach out even further and start calling old friends and acquaintances whom you haven’t spoke with for years. At first they are excited to hear your voice but quickly become agitated when they realize the only reason you actually called them was to try and “sell them something”.
- The Cold Call List
So your warm market is completely shut off and you are told to buy a “cold call list” and dial 100 random people a day and hope they don’t hang up on you while you are reading off a script. Good luck with that!
- The 3 Foot Rule
You don’t like playing telemarketer all day long so you get told to use the “3 foot rule” and chase down complete strangers at Wal-Mart, the mall, the park, and everywhere else you go, and throw your business in the face of anyone and everyone who comes within 3 feet of you.
Does that sound like a recipe for success to you?
It didn’t to me either, and here is the reason why.
Those are tactics without a strategy. A strategy doesn’t keep throwing crap against the wall in the hopes that some will stick. Strategies are specifically designed to create an easily duplicable and proven system that will work over and over again.
A strategy doesn’t keep throwing crap against the wall in the hopes that some will stick.
Don’t get me wrong, I’m not completely knocking old school / traditional tactics. 3% of the people who try them will at the very least make their money back and 1% will go on to achieve great success.
So if you enjoy irritating your friends and family until they don’t want to speak to you anymore; if you like listening to a dial tone all day; or if you enjoy getting kicked out of Wal-Marts for chasing people down like a madman and begging them to listen to your “opportunity”, then I say go for it because you’ll probably have a real shot at making a fortune that way.
…if you enjoy getting kicked out of Wal-Marts for chasing people down like a madman… you’ll probably have a real shot at making a fortune that way.
But that isn’t me, and I am willing to bet that isn’t who you are either!
Fortunately there is a much better way. There are Maverick Marketers who said “NO!” to traditional network marketing tactics and “YES!” to leveraging the power of the internet to place themselves in a position where people actually chase them down, and ASK to be a part of their team.
We’re not talking about spamming their business all over facebook or twitter either. If that is the kind of thing you are looking to do, you’ll be better off Wal-Mart hunting. I have yet to meet a person who EVER made a living by plastering their “opportunity” like a maniac all over cyber space.
I’m talking about having a fully functioning and proven network marketing strategy that has an attraction so strong, it has the potential to pull in hundreds and thousands of people into your downline like an ultra powerful magnetic field.
…pull in hundreds and thousands of people into your downline like an ultra powerful magnetic field.
There are over 4 MILLION people searching for a home based business opportunity, every single day, and my team of Maverick Marketers and I are going to teach you the correct strategy to tapping into this market and converting those leads into your MLM business, and often times, on complete auto-pilot.
No more cold calls, no more friends and family lists, no more 3 foot rule… Imagine what life would be like if you had 20 – 30 leads coming to you, seeking you out, every single day. Would you life look a little bit different? Would it be just a little bit easier?
Stop struggling and start dominating in your MLM business. Get the Network Marketing Strategy you need to finally realize true success.
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Robert Clark
Great post Robert! I def wasn't about chasing my friends and family either! I couldn't do it lol and I'm never going to!
Thank you Landon, I appreciate the comment from a fellow Maverick Marketer